Eco Labels and Sustainability Certifications for Brands
Many outdoor brands are certified with sustainability labels which are either self-issued or a third-party allows the brand to use. These labels are often recognisable, but not always. That’s why The Fair Cottage provides detailed information on any sustainability label or certification worn by brands that we partner with. This way it’s easy to understand the processes and materials they use, their corporate social responsibilities, which other organisations endorse them and who carries out audits related to labels and certifications.
Fair Labour and Trade Labels
The main purpose of labels in this category is to indicate a brand’s commitment to either fair trade, working conditions, wages, workers rights or a combination of these factors. The third-party NGOs responsible for issuing the labels focus on protecting the interests of workers, promoting transparency throughout supply chains and monitoring standards via regular audits.
Animal Welfare and Conservation Labels
This type of label verifies that any brand displaying it works to protect animals and their rights. Some labels indicate a commitment not to use animal materials in their products and processes. Others indicate a pledge to protect animal welfare, in cases where a brand manufactures using animal derived materials, or a commitment to conserve wildlife populations and / or their habitats. Depending on the label, certifications can be issued based on an audit or a brand’s promise to comply with ethical standards.
Good Practice Labels
Brands sporting labels from this category must adhere to strict standards of good practice in order to be certified. For many labels, these standards aim specifically to promote safety, transparency and sustainability in the textile industry, while the standards of other labels focus on specialist areas of ethical importance, such as fair commerce or sustainable surf boards. All brands are audited by the issuing organisation or an independent third-party to ensure compliance with the standards.
Social and Environmental Labels
Labels in this category are licensed by organisations whose main priority is caring for the planet and its people. Such a label demonstrates a brand’s support for a certain organisation, both conscientiously and financially. Some organisations direct financial support toward a specific aim, like ocean conservation, while those with much broader scopes apportion revenue to various good causes based on stakeholder input.