Sustainability Criteria

The Fair Cottage Criteria

Supporting only the most environmentally and socially aware brands.

In order to partner with The Fair Cottage brands and manufacturers must meet certain minimum requirements in relation to manufacturing practices and material resourcing. We also take into account sustainability and circular economy through diverse programs and activities when deciding if a brand is a good fit for The Fair Cottage.

We carefully assess brand applications and supporting evidence as part of our thorough evaluation process. In addition, we consider brand policies and practices in relation to the below operational areas. This includes administration, marketing, warehousing and distribution. Every part of the business model is relevant.


  • Resourcing and Manufacturing
    • Local resourcing
    • Local manufacturing
    • Sustainable and/or organic resources
    • Animal welfare
    • Recycled materials
    • Avoidance of chemicals and PFC´s
    • Green Packaging
  • Emissions
    • Reducing pollution in manufacturing
    • Transport management
    • Supply chain optimization
  • Energy, Water and Waste management
    • Energy management
    • Water use reduction
    • Waste management
  • Life cycle Values
    • Repairing
    • Recycling
    • Upcycling
  • Fair labour and trade
    • Prevention of worker exploitation
    • Fair labour conditions and compensation
    • Diversity
    • Health & Safety
    • Workplace environment and good practice
  • Accountability and transparency
    • Sustainable Innovation
    • Sustainability reporting
    • Data sharing and evaluation
    • Knowledge sharing
  • Giving back
    • Social projects
    • Conservation and environmental projects
    • NGO and not-for-profit partnerships




Ethical Consumption Loop

Not only brands are responsible for adopting sustainable values.

The Fair Cottage values ethical consumption and eco-friendly products, but consumers must do their bit too. That’s why we urge our valued customers to make responsible and smart purchase decisions, only buying from reputable and eco-conscious brands and extending the life cycle of their clothing and gear as long as possible, repairing, reusing and recycling wherever possible.


The Fair Cottage Ethical Consumption Loop