Better Cotton

Benefits

• Better for smallholders, who can use the knowledge, support and resources we provide to grow cotton – and other crops – more sustainably. Improving soil health, water management, greenhouse gas emissions and climate resilience.
• Better for large farms, whose investment in sustainability is recognised and rewarded.
• Better for farm workers, who benefit from improved working conditions and a higher standard of living.
• Better for farming communities, where inequalities are confronted and women become more empowered.
• Better for our implementing partners and civil society organisations, who are working to create lasting change on the ground.
• Better for donors because their funding goes to the places where it can have the most impact.
• Better for governments that can draw on our expertise and resources to plot a nationwide path to sustainability.
• Better for companies across the supply chain as they meet customers’ demands for sustainable sourcing.
• Better for retailers and brands who know that cotton that’s good for people and planet is equally good for business.
• Better for consumers who, from a glance at a logo, know that what they’re buying is made by those who share their values.
• Better Cotton isn’t just a commodity, it’s a movement.

Public Consultation: Better Cotton Principles & Criteria from Better Cotton on Vimeo.